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New Doors In Dallas - D Magazine |
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The EK Store was recently featured in D-Magazine
View The Article: "New Doors In Dallas"
EILEEN KELLEY
What started as a class assignment at SMU has blossomed into a successful business for Dallas-based designer Eileen Kelley. As a frustrated consumer, Kelley (who is 5’3”) went in pursuit of the perfect women’s pant. “We are subject to ambiguous, non-standard sizing,” says Kelley. “I wondered why women can’t get on-site tailoring in the same quality and shop by inches like men.” Her solution: ready-to-alter pants that are 90 percent finished and 10 percent custom-tailored. Unfinished bottoms and waistbands allow the pants to be outfitted to each individual’s style preference (cuffed, wide-leg, high-waisted), body type (hourglass, pear, apple), and height.
In 2006 Kelley operated by appointment only and developed a following, leading her to open her first flagship store in May. All pants are made of 100 percent natural, high-quality fabrics such as tropical wool and year-round gabardines, ensuring a flattering drape and finish. “You will look like you dropped 5 pounds instantly,” Kelley says, “Your rear is our reputation.” Kelley is expanding the line to include tops and washable cotton pants. All orders take at least two weeks to complete. Other special services: they can replicate your favorite pair of pants and special-order fabrics. 8300 Preston Rd., Ste. 310. 214-746-7300. www.eileenkelley.com.
The EK store will again be mentioned in the October D-Magazine article, "D-Magazine's 25 Favorite Retail Stores".
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